May 6th, 2008
The recruitment sector is the leader of advertising market with 25.7% share
The recruitment sector continued to lead the market with 25.7% market share, up 0.9 points on the second half of 2006, according to Internet Advertising Bureau. Second was automotive with 11.9%, while Technology (10.4%) overtook Finance (10%) for the first time to take third place. Other areas of growth were retail, which increased 1.7 points, to 5%, as a result of a buoyant ecommerce sector. Consumer goods (including FMCG) increased to 5.3%.Property climbed the ladder to break into the top five with a market share of 7.9%.
